New Arrivals
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Sale
Strova 18oz
$7.00 $34.99
Sale
Rise 35oz
$8.60 $42.99
Sale
Rise 25oz
$7.60 $37.99
Sale
Magnetic Straw Covers
$2.00 $9.99
Sale
Era Flip 40oz
$9.60 $47.99
Sale
Era 30oz
$8.00 $39.99
Innovation + Tech
SlideSeal
A secure closure designed for confident sipping on the move.
Shop Drinkware
SoftSip
A comfortable silicone straw for smooth everyday hydration.
Shop Hydration
U-Turn
Intuitive leakproof control made for commutes and adventures.
Shop Best Sellers
OctaLock
Purpose-built cooler details that keep plans simple and secure.
Shop Coolers
Innovation Is At Our Core
Thoughtful details, durable materials, and reliable performance for wherever the day leads.
Welcome To The Cru
Designed Differently
Distinctive forms and practical details built around real routines.
Explore Best SellersHydration, Your Way
Sizes and sipping styles for work, travel, fitness, and home.
Explore HydrationMade To Match
Lids, accessories, and replacement parts that complete your setup.
Explore AccessoriesFree U.S. Shipping
On orders over $90
Easy Returns
Simple, straightforward support
Innovative Design
Made for daily life
Here To Help
Customer support when needed